ClearPath is a foundation that simplifies the oftentimes complicated and emotional debate over what to do about climate change. The non-profit organization engaged Anthro Digital, a social media marketing and communications agency to help engage Florida voters in the issue of climate change timed to coincide with the release of the Papal Encyclical about the environment. Blue Chalk Media produced three videos: two about specific challenges to sustaining life in Florida as we currently know it, and a third for ClearPath’s partner the Catholic Climate Covenant. Each is intended to raise awareness of climate issues and push for civic engagement.
In this film, Blue Chalk profiles fifth generation oysterman Rickey Banks who wonders whether his son will be able to continue the tradition to a sixth generation. In 2012, Apalachicola Bay saw its oyster harvest diminish 88%. The reasons are multifaceted, but high salinity caused by an unusual regional drought and sea level rise are primarily to blame. Both factors are likely linked to climate change.
Executive Producer, Greg Moyer
Producer, Eléonore Hamelin
Creative Director, Rob Finch
Director of Photography, Jason Greene
Editors, Rob Finch, Natalie Taylor
Sound Recordist , Vlady Garcia